Branding Your Blog: Five Tips


I've noticed a lot more bloggers going full time recently and I think that's a bloomin brilliant thing. Its fantastic to see so many bloggers doing so well for themselves and their hard work paying off. I know lots of people can get funny over bloggers getting free samples / earning money but I see it as a great thing - it means bloggers can now turn the hobby they love into a paid full time job and provide us with more regular and varied content.

Now although I still work full time and have no plans to become a full time blogger, it is something I've thought about so I thought I'd put together a little post with some tips for branding your blog and making it look more professional. After all, blogs are like an online CV and showcase the work you can do / the kind of person you are so while I'm sure we all want to ensure they're fun and not taken too seriously, its always good to tidy any rough edges and ensure you're putting yourself across in the best light.

Buying a Domain Name
This is something I've been meaning to do for a while now as my friend who works in SEO said is super important and has a whole host of benefits. I also think it instantly makes a blog look more professional. I'm not sure why it makes such a difference but if a blog ends in .blogspot.co.uk, it looks more amateur than a simple .co.uk or .com. There's lots of website hosting services out there, including 34sp.com and they're all easy to sign up to and affordable. I just need to pull my finger out and actually do it now!

Make it visually pleasing
I've said it before in my other blogging tips and advice posts but its SO important - if you want to be taken seriously as a blogger, your blog has to be visually pleasing. I'd advise making everything very clear and easy to navigate to give your readers the best experience possible. I'm not saying you shouldn't inject your personality into your blog as that's what blogging is all about after all but perhaps consider a few basics like a white background, easy to read font and large images. 

Network Yourself 
Attending blogger events / press days is a great way to get yourself out there and make some new contacts. I used to be really scared of attending any kind of event related to blogging but since moving to Manchester, I've attended a few and they're not as scary as I thought they would be. In fact, they're quite the opposite. They give you the chance to meet fellow bloggers and people within the PR / Marketing industry. As well as making some new blogging friends, its always good to have PR contacts too as they can send you press releases to let you know about upcoming launches or events.

Business Cards
Following on from the last point, getting some business cards printed is a great idea as this means when you attend events, you can hand them out and hopefully encourage people to visit your site. It also shows that you're dedicated to your blog and are proud of it. Its important to ensure your business cards look professional but fun at the same time - they should be an introduction to you and what you're all about including the link to your blog and social media usernames. I think these cards from Moo are fab and I'm planning to get some printed myself soon!

Have a Consistent Style
If you want to be taken seriously as a blogger, I think its important to always remain consistent. By this I mean its important to have a regular posting schedule and your own way of doing things. That's not to say you can't mix things up now and then but find a writing style and posting schedule that suits you and try your best to stick with it. I've changed the layout of my blog and the way I take my photos multiple times now as I feel this keeps things fresh but one thing that has always remained the same is that my posts are always very detailed as they're the kind of blog posts I like to read myself. I also try to post at least three times a week - sometimes more if I'm feeling particularly organised. I don't like the idea of going for weeks or months without posting as my readers have come to expect new content on a weekly basis.


Lots of love,

*Wrote in collaboration with 34SP.

55 comments

  1. Great post, is really helpful to read things like this and always leaves me feeling motivating! :)

    http://lux-rose.blogspot.co.uk/

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  2. Great tips! Wish there were more blogger events near me xx

    Lizzie Rose Blogger

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  3. What a useful and well written post! Loved it! Personally I want to work on getting a domaine name and going out to events (bringing card is a great idea!) in 2015. You've really convinced me that those steps are important ones for the growth of my blog. xo

    MD | http://byourbself.blogspot.ca/

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  4. These are great tips Kayleigh. I definitely need to update my business cards because they're old & don't reflect the vision I'm after.
    :] // ▲ itsCarmen.com ▲

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  5. I've been wanting to buy a domain name for a while now but wasn't too sure whether it was worth it or not - but I might go for it now! Thank you :)

    Bethan | Thought from Beth x

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  6. Great post! These tips are very helpful! :)

    Nikoleta, xoxo.

    http://nljuljduraj.blogspot.com

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  7. love all these tips, definitely helpful! :)

    Rachel // Style Soup

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  8. I agree it's amazing seeing more & more bloggers going full time & turning it into their career!

    L x

    www.loulabeth.co.uk

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  9. I dream of being able to blog full time, but making that leap is terrifying! I totally agree with keeping your voice and writing style consistent, readers become subscribers because they love your content, that shouldn't be something you change too frequently. I bought a domain name pretty early on, it does look so much more professional! Love this post!

    Lucie |*| www.hummingbirdandtherose.com|*|

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  10. Business cards & buying my domain are on my to do list...but domain buying makes it seem so serious!

    Annabel ♥
    Mascara & Maltesers

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  11. Very helpful post! THank you very much!
    http://rachelelizabethxoxo.blogspot.com/

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  12. I love this post it's helped so much

    wondersofbeautybits.blogspot.co.uk

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  13. Those are very good tips. I just got my own domain and you should really do it. I just feel like it is more professional even though I haven't even launched it yet. Next step is to get some business cards. You should do a post about designing yours!

    xxAlicia
    Between the Pearls

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  14. I honestly couldn't have stumbled upon this post at a better time. I was just thinking to myself how to expand and grow with my blog and this was just perfect! Thank you for your tips :)

    www.blogobsessedxo.blogspot.com

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  15. Great tips! Thank you for sharing what you've learned along during your blogging journey<3

    Stephanie.
    *Essentially Stephanie >> essentiallystephanie.blogspot.com
    -Latest blog post >> Makeup 101: Tips To Look Better In Photos ~ http://essentiallystephanie.blogspot.com/2015/01/makeup-101-tips-to-look-better-in-photos.html

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  16. Thanks for this ! These were great tips and motivation for us newer bloggers.

    x Angel
    theangeldossier.wordpress.com

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  17. Great tips!! Thank you for sharing!!

    Fabi | www.agirlandhertstripes.com

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  18. Really great tips! I plan on spending a lot more time on my blog this year and hopefully having my blog grow! I'll have to look into some blogger events in my area, it seems like a great opportunity!

    lauren / lipstick & lacquer

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  19. Love these tips, thank you so much. I've actually been on the fence about buying my own domain name for months now. But I agree, it does give your blog that little extra 'pro' look. Maybe I should finally take the plunge?

    Anouk / www.franklyanouk.blogspot.be

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  20. Some great tips here, thanks for sharing! Can I ask, how do you get to find out about blogger or press events in Manchester? I'm based here to but have yet to go to any! Thanks!
    Sophie x
    www.thescientificbeauty.com

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  21. This is such a helpful post... Thank you for sharing it. xxx

    Anna-Maria | www.topdrawfashion.com

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  22. Great post Kayleigh :) lots of great tips! Xx

    belle-amiebeauty.blogspot.co.uk

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  23. Great tips hun and we desperately need to arrange this drink in the diary :) xx

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  24. Good tips :) how do you find events and meets?

    Bex x

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  25. I love it when successful bloggers do posts like this, I think they make great guidance and encouragement for new bloggers like myself. This is one of the best I have read, I've already signed up to some sites to hear about events and I'm now aiming to have my own domain and make some business cards. This has been really helpful, thank you so much!!! If anyone wants to check out my blog and give me a few thoughts, I would really appreciate it.

    http://katsbeautytales.blogspot.co.uk/

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  26. Really great tips!

    Kay, ohkay-dohkay.com

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  27. Really great tips! I know some super successful bloggers who don't have a domain name, but I guess it's up to personal preference!


    LIVE . IN .LOVE ✞

    ~

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  28. Great tips Kayleigh! I think the most challenging part is networking though... I've just started a blog and try to get it out there is sooooo scary!

    http://www.creamsandotherthings.com

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  29. Great tips! This was super helpful

    http://www.victoriabeautyy.blogspot.co.uk

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  30. Thanks for tips really handy, its hard to find ways to get new followers so this was very useful.

    Jessica

    http://jessieglam.blogspot.co.uk

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  31. Some great ideas! I really need to get myself some business cards and consider getting a domain name. A really helful post :)

    500daysoffashion.blogspot.com
    x

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  32. These are some great tips, thanks for sharing!
    -Monica
    Shimmering Image

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  33. These posts are always SO helpful! You're a blogging inspiration for me :) xx

    Blog With Laura | My Blog

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  34. Great tips lovely! I would love to get my own domain, looks a lot more professional! xo

    Catherine | Pretty Little Beauty Blog

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  35. Lovely tips. I really want to buy my own domain name soon x

    pintsizedbeauty.blogspot.co.uk

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  36. Amazing tips, thank you so much for sharing. Really love your blog and its content :-)

    Love Charlotte xxx
    scarletslippers.blogspot.co.uk

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  37. Thank you for posting this. I do agree. Blogs that are visually pleasing, easy to navigate and have their own domain name do seem a lot more professional. I am much more inclined to trust the advice and therefore follow the blog xx Dandy I www.dandelionblue.co.uk

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  39. Thank you so much this was such an eye opener! I love your blogs, you are very inspirational.
    Love Cynthia
    http://simplesynth.blogspot.co.uk
    Xx

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  40. Thank you for this! I would love my blog to get bigger but I still love working my day job too, but the full timers are doing what they love so I don't see what the problem is x

    Through New Eyes | Beauty Blog

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  41. Great tips, I'm working on my blog, and this post comes very handy! I love your blog xx

    Beatriz // Classy and Trendy

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  42. Thank you for the tips! I'm definitely going to be looking into events to network!

    bythreewishes.blogspot.com

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  43. This is a really great post. I'm hoping to attend some blogger events in my area soon and I'm pretty excited to meet new people. :)

    annescribblesanddoodles.blogspot.com

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  44. Another tip would be branding your writing, in a sense, by writing and talking to your readers in a way that you find interesting and personable :) Great tips Kayleigh.

    Erin | Erin and Katherine Talk Beauty

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  45. Such great tips! I have definitely felt more like a blogger since I have had my own domain. I have never been invited to a blogging event though but I hope to one day!x

    Amanda / Amanda's Escape

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  46. great tips! xx
    www.sparklethiscity.blogspot.com

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  47. thanks a lot dear for such a lovely tips :) helpful ♥

    http://www.tanuellaa.blogspot.in

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  48. Such a great post! This helps a toooon! Thank you (:

    http://gorgeousandstuff.blogspot.com/

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  49. This was very helpful thanks :)
    http://jillianeliza.blogspot.com/

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  50. I found this super useful as I have not long started my blog. x

    www.ohstyleblog.blogspot.com

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