The first thing I wanted to mention is the packaging which is the same style as the Velvet's with the addition of a shiny lid to represent the glossy formula. I personally prefer this packaging as it makes them look more luxe and some of the pale pink / neutral shades have rose gold lids and as you know, I'm a big rose gold fan.
The only thing that isn't as great as the Velvet's is the pigmentation - these are definitely less pigmented so if you want something very bold, I'd go for the Velvet's and just add a gloss over them if you like shine. On the other hand, I feel these are much better for day to day wear and are the kid of lip product you can throw in a handbag and re-apply throughout the day without worrying about precise application.
Do you like the look of the latest lip product to join the Rouge Edition line up? You can get them here for £7.20 (currently reduced from £8.99).